We're excited to share that Trinity Marketing Services has officially become Trinity Alternative Risk Management (Trinity ARM).
This is more than a new name. It's a brand that better represents the company we've become and where we're headed.
As the healthcare industry continues to evolve, we have expanded our expertise and capabilities to meet the growing demand for more innovative, flexible, and cost-effective health plan solutions. By combining forward-thinking strategies with integrated risk-management services, we help employers, brokers, and partners build stronger health plans, manage healthcare costs, and respond confidently to an increasingly complex market.
While our name is changing, the foundation of our organization remains firmly in place:
- Continuity of ownership
- Consistent leadership
- The trusted team you know
- An unwavering commitment to our clients and partners
Our services, relationships, and dedication to delivering exceptional support remain unchanged.
Why "Alternative Risk Management"?
We chose the name Trinity Alternative Risk Management because it reflects both the approach we take and the value we deliver to our clients.
At our core, we help organizations move beyond traditional, one-size-fits-all healthcare models by implementing alternative strategies that deliver greater control, transparency, and cost efficiency. Our solutions include alternative funding arrangements, pharmacy benefit management, stop-loss solutions, claims administration, and other integrated services designed to manage healthcare risk more effectively.
The term “Alternative Risk Management” captures this broader philosophy. It reflects our commitment to helping employers rethink how they finance and manage healthcare through innovative solutions aligned with their organizational goals and long-term risk strategy.
This name better communicates who we are today and the direction of our continued growth.
What Does This Mean for Our Clients and Partners?
For most of our clients and partners, this transition is designed to be straightforward and seamless.
The only action required is to update our email addresses in your contacts and approved-sender settings, replacing @trinitymarketing.services with @trinityarm.com.
As part of our rebrand:
- Our email addresses have moved to @trinityarm.com.
- Our company name will now appear as Trinity ARM across our communications and materials.
Your contacts, services, and day-to-day experience with our team remain the same.
Looking Ahead
This rebrand represents an important new chapter for our organization.
As Trinity ARM, we will continue advancing our capabilities, broadening our solutions, and helping employers gain greater control, clarity, and confidence in managing healthcare costs and risk.
Our name has evolved to better reflect who we are today, but our mission and commitment remain unchanged.
Thank you for your continued trust and partnership. We look forward to building what comes next together.
Frequently Asked Questions
Was the company acquired or sold?
No. This is a rebrand only. Our ownership, leadership, and trusted team remain unchanged.
Are your services changing?
No. We will continue delivering the services and support our clients rely on, while expanding our capabilities to meet the evolving demands of the healthcare industry.
Why did you change your name?
Our new name more accurately reflects the work we do today, the broader solutions we provide, and the direction of our continued growth.
Do I need to do anything?
Other than updating our email domain in your contacts, no action is required.
